The Alliance for a Healthier Minnesota


NOTE: The Alliance is a wholly-owned subsidiary of Mason Public Affairs

The Alliance was created in 2009 as collaboration among a dozen of Minnesota’s largest employers – Target, Medtronic, Cargill, General Mills, and the State of Minnesota, among others – to help build a statewide culture of wellness at work. In subsequent years, the Alliance expanded its work to focus more on smaller employers.

Conferences and Meetings

The Alliance co-hosted a national conference on worksite wellness at the Minneapolis Convention Center and convened numerous regional meetings throughout Minnesota.


The Alliance promoted its work by producing a one-hour television documentary that was broadcast on KARE 11 to emphasize the Alliance. Check out Alliance Roundtable Discussion and In-Depth Interviews on Obesity, Health and WellnessGuthrie part 1

Biggest Loser competition

The Alliance sponsored ambitious weight-loss competitions between Minnesota employers, attracting up to 13,000 participants each. The competition was such a success that it was featured in a vignette on the NBC program.


BizicallyFit™ was a web portal developed by the Alliance for small businesses that provides information, resources, and tolls regarding worksite wellness.

Coalition Building

Working with Minnesota’s Department of Health, the Alliance hosted five fishbowl focus groups across the state, each composed of up to 100 business executives, community leaders and health professionals who contributed five hours to brainstorm ways to collaborative bring wellness their communities. The Alliance complemented that work by convening 25 focus groups statewide, co-hosted by local chambers of commerce.

The Congressional Wellness Caucus

The Alliance recruited two U.S. Senators and two members of the House of Representatives to create a Caucus that would promote the value of worksite wellness.

The Shape of Minnesota

The Alliance published a book about its major statewide public opinion survey of employee attitudes regarding health and wellness.  

The Year of Worksite Wellness

Again working with Minnesota’s Department of Health the Alliance set out to produce a series of public events to help inform, inspire and guide employers – of all sizes – to integrate and sustain effective wellness policies into their cultures.


Along with the Centers for Disease Control and Minnesota’s Department of Health, the Alliance conducted The States of Wellness research/outreach project, a national survey research project exploring the experiences, attitudes and opinions of human resource professionals regarding worksite wellness. Included in the project is a nationwide online survey of human resource executives and separate regional polls in six states.